伊利王蓝王白酒52 ° 1 *(500 50)ml
伊力王蓝王白酒52° 1*(500+50)毫升是一款优质的浓香型白酒，代表了新疆伊力特集团工艺的巅峰之作。源自中国新疆伊犁河谷的纯净之地，这款精美的白酒由精选的高粱、小麦、大米、玉米和豌豆酿制而成。
通过在古老酒窖中精心发酵和蒸馏的过程，蓝王展现出其极其复杂而和谐的特性。它散发出迷人的香气，带有成熟水果和芳香谷物的气息，入口顺滑、醇厚且饱满。余味悠长而清爽，带来令人愉悦的温暖感。
装在象征高贵与品质的优雅蓝宝石色瓶中，伊力王蓝王不仅仅是一种饮品——它是对中国西部丰富遗产的致敬。它是高端宴会、重要庆典以及赠送尊贵客人的理想选择。
| Company Name | Kekedala Yijiu Supply Chain Co., Ltd. | 国家 | China |
| 业务类型 | 批发商/分销商 | 公司规模 | 60 |
| 成立时间 | 2024年08月20日 | ||
| 地址 | 新疆可克达拉市天山北路619号伊力特产业技术研发中心-科技研发大楼A区3楼3016室 | ||
| 主要产品 | 伊利王鸡缸杯白酒52% ABV 1 × 6 × (500毫升 + 50毫升) | ||
Kokdala Yili Liquor Supply Chain Co., Ltd.was established in September 2024 with a registered capital of 50 million yuan. Its registered address is No. 619 Tianshan North Road, Kokdala City, Xinjiang, at the Yilite Industrial Technology Research and Development Center. It is a core liquor circulation enterprise within the system of Xinjiang Yilite Industrial Co., Ltd. (hereinafter referred to as "Yilite").
As the core brand under Yilite"Yiliwang Liquor," the company is the sole authorized national distributor, adopting the model of "brand authorization + full-channel operation + supply chain collaboration." Relying on Yilite's brand and production resources, the company focuses on value creation in the circulation segment, deeply carrying Yilite's high-end liquor market expansion and brand value transmission. Following Yilite's red cultural genes, full-chain operation capabilities, "second entrepreneurship" strategy, and national layout strategy, the company acts as a key link connecting the production and consumption ends, achieving full-chain collaboration of "production-storage-logistics-sales," ensuring stable supply, controlling circulation costs, and enhancing product cost-effectiveness.
The company is mainly responsible for the nationwide circulation of Yilite's high-end product series, Yiliwang Liquor, including core items (Gold King, Blue King, Red King) and non-standard products (large-capacity packaging of 3 liters/5 liters, zodiac commemorative liquor) for product marketing, brand management, channel management, and market promotion. As the core execution entity of Yilite's national development strategy, the company undertakes the critical task of breaking through the out-of-region market for Yilite's high-end products. It is an important lever for Yilite's transformation and upgrading from a "regional leader" to a "nationally renowned brand." The company has established five centers (comprehensive, financial, marketing, market, and sales), relying on Xinjiang to layout nationwide, constructing a four-dimensional channel system of "online e-commerce + offline distributor network + tasting stores + catering cooperation," covering key cities in Xinjiang, major regional markets nationwide, and core consumption scenarios.
In the Xinjiang liquor market and the national mid-to-high-end regional specialty liquor market, relying on the Yiliwang Liquor brand carrying"Born in Jinggangshan, grew up in Nanniwan, marched tens of thousands of miles, and cultivated in Tianshan," the red gene distinguishes itself from traditional high-end brands like Sichuan liquor and Guizhou liquor, forming unique appeal at the cultural recognition level. Combined with the "Tourism Boosting Xinjiang" strategy, it strengthens the regional IP of "Xinjiang Gift" and the recognition of the red cultural brand. Through "cultural activities + terminal deep cultivation," it consolidates advantages, plans, and executes national brand activities for Yiliwang Liquor (such as the "King's Feather Forest" badminton challenge and the "Blue King Invitation・Thousand People Gathering" appreciation gala), further enhancing brand influence and consumer stickiness.
As the general distributor of Yiliwang Liquor under Yilite, the company is not only the"executor" of Yilite's high-end and nationalization strategy but also the "promoter" of Xinjiang liquor culture going nationwide. Relying on Yilite's production strength and red gene, the company has formed an absolute advantage in Xinjiang's high-end liquor market through "exclusive authorization barriers, cultural differentiation advantages, and full-chain operation capabilities," and is gradually breaking into the national market.
In the future, with the deepening of the national"Belt and Road" initiative and the autonomous region's "Tourism Boosting Xinjiang" strategy, the company is committed to becoming a benchmark enterprise in the field of regional specialty liquors nationwide, promoting Yiliwang Liquor's growth from "Xinjiang high-end liquor" to "nationally renowned brand."
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